You have probably heard many business owners and entrepreneurs confident in their ability to read minds, which was the case in my experience. Thus they could identify their ideal prospects by their thoughts, feelings, and feelings. What if I were to come across a business owner with or without that imaginary ability? Upon searching for a coaching client, I immediately used a question that would give me the answers I sought. The question was simple, “What do you know about teaching upper management to teach their employees (current or former) how to be more effective and profitable?”
Consequently, the answer I received let me know that thisObviously qualifiedexpert understood my diagnostic questions and provided me with valuable answers. So I knew I would want to learn more about his program.
The imagery that this question created for me was so powerful, I wanted to write it and turn it into a marketing piece. Imagine someone helping you with your exam and suggesting that you answer the exam from her (the person’s) perspective. The responses to that question could well be, “Do I pass the exam before taking the exam?”
Imagine yourself as a beginner learning a new language, or being taught to learn a new skill. You ask question after question until you are able to clearly identify the key pieces of information needed to pass the exam. The question then is, “Do I know they are saying this?”
The Greeks knew the value of this question which is the very foundation for the question and answer action I mentioned earlier.
Imagine a question being asked to determine if the person has a trouble-free life? Would you want to learn more about this question? “Are you comfortable with these words?” “Do you know I am asking this question so I may learn how to express myself better?” “Am I reasonable?”
Another two questions you can ask to uncover interesting information is: “How would your mother tell you that…?” “How would your sister tell you that…?” as you can see each question suggests different points of view to close your mind on the question.
After learning something about whoever you are talking to through one of these questions, you can include that person’s responses in your marketing and promotional copy. Imagine then working in partnership with the last person, who asked you a question just like the other questions listed, but you used their words to help hone in on key information.
What gave this person the confidence that YOU could easily recognize the answer and the person could provide their specific examples of what that person meant. Be aware that the use ofandcan even be used in a sentence to lead a person to something that is relevant to their particular business question(s) at the time. Look for each other’s words, views, and ideas.
So pull out those crystal clear questions and use them in your marketing and promotional copy. What’s your opinion about “pokerlounge99?” If you had money, what would YOU spend on?” If you had time, what kind of activities would you be doing?” How would you rate your abilities”How long have you worked there?”,”Is the company friendly?”,”Have you ever worked there?”
If you had money, what would you invest in?”What would you buy?”At the right time was there an opportunity for you to let management know how they could improve for you?”Do you know anyone there who might know someone?”
If you had time, what would you do?”Planning how I could get to the people with whom I’d be working.” Was there a chance that I would add something of my own to make it better?””Would you like a hand leaving me some business cards?””
Would you follow me on Twitter or Facebook to find out how someone with whom you are speaking feels about this business?””Would you think it was time to put this in writing, just in case it gets Communications of theills”
Knowing something about the people who can help you meet your customers’ needs will assist you in designing the best marketing and promotional material for you to use in promoting yourself to them.
Try this once into your business: Find someone who can volunteer their opinion of a thing or a situation. Ask them about their feelings, feelings, and thoughts. Write down their answers, then ask the follow-up question, “Does this feel right?” and listen to the answer.
The more you learn about your audience, the more likely you are to profitably identify the needs and concerns of that person, which will provide you with the clarity needed to produce effective promotional material. And you’ll also know what you know from asking about it!